The Farmer RAM Truck commercial, declared the #1 Super Bowl spot by AdWeek revealed how powerful the combination of still images and multimedia can be. The photographers commissioned to produce the images were given simple instructions and a copy of the Paul Harvey speech.
Using this straightforward approach any college or university could create a lasting impression. The full Farmer spot is 2 minutes and 6 seconds long. What makes this work so well are the powerful, relevant images (only 35 by my count) that compliment the words of Paul Harvey’s speech. The approach is a great example of elegant simplicity.