The College Fair: Admissions Marketing and Higher Ed Photography

If you want to see a lot of admissions and higher education marketing on display, go to a college fair. Darlington School really knows how to put on a big event. Under the guidance of Sam Moss III, their head of college admissions and former Board member of the National Association for College Admission Counseling (NACAC), Sam and his team gathered 130 colleges at the Rome, GA campus.

How institutions express themselves visually is of great interest to me (obviously). The opportunity to see so many college and university publications in one place is a useful way study how institutions perceive themselves and their missions.