Keep Admissions Marketing Images Fresh

The Grand March  is the crescendo of Mountain Day at Berry College, Mt Berry, GA.  More than half of the  student-body participated in the ceremony honoring the birthday of Martha Berry, founder of the 109 year old institution. I have been photographing the event for more than a decade, yet it still presents a fresh face every year.

Understanding the little things; the details often taken for granted is what I like the best about my work. In this crazy world of following the latest trend, don’t forget about roots. What attracts a student has more to do with accumulated history. It’s called a reputation.  How that history is honored in the present matters both to the institution and future members of that community.