When the temptation arises for higher education marketers to employ popular culture as a means of promoting an institution they may wish to read this first.   This young college searching young lady is not unlike her peers.

The image above it at Sewanee: The University of the South .  It may look like Hogwarts but it is not.  Sewanee is a serious and well-respected liberal arts institution.  The real magic is getting that message out.