It’s time for a change. Last week I launched an updated version of my website. I was having difficulty adapting the image logo from my previous site so I played around with some type fonts and threw it up on the new site. I chose a common, simple typeface, Courier (T1). It seems to work with my name and it draws on my photojournalism roots.
At second glance I find that I like the change. Not perfect but… Perhaps I DID learn something from my graphic design professor, Mario Garcia. Well we’ll see, I’m not done yet. My goal is to create a flexible yet consistent logo which will represent my “brand”. I want it to work on my website, business cards, facebook fan page (below), or for that matter anything else I deem brandable (a new word perhaps, but it works). Remember, higher ed. work represents the lions share of my market, but since I also do commercial and editorial work, it is important first to emphasize the photography.
I intend to modify or ” grow” the design as I see fit. As long as I don’t stray from the basic “template” I’ll attempt to make this as adaptive as possible. Stay tuned, this should be fun.